@brianStelter

Truth or Consequences: “A Boycott for Truth”

The idea is simple: If you invite a guest on your program who has been telling big lies anywhere, or if you invite a guest back who has lied on your program, we will boycott all of the advertisers who support your program with their ads.

In a word, we propose a program of Truth or Consequences. The Consequences will be that millions of Americans will boycott your company and all of its products, because you support a program that spreads lies.

If the idea catches on, it could have a huge impact.